Presentation Transcript

1. Nintendo

   Luke Miller April 4, 2014 COMP 085H
2. Background: “Leave Luck to Heaven” Trading Card Company in Japan (1889-1956) Other Ventures (1956-1974) Love Hotel, Cab Service, Love Tester Electronics Era (1974-1983) Console Distribution: Magnavox Odyssey Arcade Games Donkey Kong (1981) Currently a public “Consumer Electronics Company” Publishes Games Develops Games Creates Game Systems
3. Company Structure Headquartered in Japan Branches in North America, Europe, Australia, South Korea, China Delegate Responsibility Within Company, notably… Entertainment Analysis and Development Division System Development Division Marketing Division
4. Console History Home Consoles Handheld Consoles Game & Watch (1980) Game Boy (1989) Game Boy Color (1998) Game Boy Advance (2001) Nintendo DS (2004) Nintendo 3DS (2011) Nintendo Entertainment System (1985) Super Nintendo Entertainment System (1990) Nintendo 64 (1996) Nintendo Gamecube (2001) Wii (2006) Wii U (2012)
5. Console Advertising: Tag Lines NES: “Now you're playing with power!” SNES: “SUPER Power” Game Boy: “PORTABLE Power” Nintendo 64: “Get N or get out” and “Change the System!” Gamecube: “Who Are You?” Nintendo DS: “Touching is Good” Wii: “Wii would like to play” Wii U: “How U will play next”
6. Games: “If It Ain’t Broke, Don’t Fix It” Nintendo Franchises: Mario (856 million copies) Pokémon The Legend of Zelda Donkey Kong Kirby Fire Emblem Metroid Star Fox Animal Crossing (25 million copies)
7. Why Do Nintendo Games Work? Established Brand, Trial and Error If the framework is in place, use the momentum 1980s: Ice Climbers, Balloon Fight, Super Mario Bros., The Legend of Zelda Targeting Various Gamer Demographics Deeper Strategy: (Pokémon, Fire Emblem, Zelda) More obstacles, more items, more possibilities Simple Games for Casual Players: (Mario, Kirby, Donkey Kong) “…but many of these people aren’t looking for a rich gaming experience, but rather a pleasant way to kill a few hours.” (Game Critic Colin McIsaac on the Mario Series)
8. Common Threads: Find a Winning Formula Stylized Graphics Distinct Heroes/Villians Striking Soundtracks Distilled Game Narrative
9. Brief Game Analyses Pokémon Hero: Trainer Villian: Rival/ Team ____ Objective: Beat Elite Four and Catch ‘Em All Super Mario Hero: Mario Villian: Bowser Objective: Rescue Princess Peach and defeat Bowser The Legend of Zelda Hero: Link Villian: Ganon Objective: Rescue Princess Zelda and defeat Ganon
10. Music https://www.youtube.com/watch?v=d718wZ9J3aU
11. Money Making Games/Consoles Wii U sold at loss, profitable with purchase of a game Merchandise Nintendo Power, Toys, Collectables, Clothes Investment Majority owner of Seattle Mariners, Trading Stocks Current Financial Standing GamesRadar: "Buried in reams of financial data is the revelation that Nintendo have $10.5 billion in the bank - enough for it to take a $257 million loss every year until 2052.”
12. Conclusion Old Company with Rich History Unique Console Innovation Effective Marketing Techniques Classic Game Franchises Safeguarded Capital with Differentiated Revenue Tactics
13. Sources http://www.eurogamer.net/articles/2012-11-21-wii-u-profitable-with-just-one-game-sale-nintendo-reveals http://www.gamesradar.com/nintendo-doomed-not-likely-just-take-look-how-much-money-its-got-bank/ http://www.marketingweek.co.uk/brands/nintendo/ http://www.vg247.com/2014/03/19/animal-crossing-new-leaf-has-moved-7-38-million-copies-worldwide/ http://www.zeldainformer.com/news/mario-u-director-explains-why-2d-mario-games-sell-better#.UzsRSvldWSo http://www.gamesradar.com/nintendo-doomed-not-likely-just-take-look-how-much-money-its-got-bank/ http://www.ign.com/articles/2012/11/21/wii-u-becomes-profitable-after-one-games-sale