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Exploring Music Evolution: Streaming Age Documentation

This documentation delves into music production, distribution, and consumption in the era of streaming, highlighting the shift towards digital platforms and the impact on the global music industry. It examines the dynamics of the digital music revolution, the evolution of the digital music experience, and the emergence of new distribution channels through social media and streaming services. The narrative questions traditional structures and gatekeepers, presenting a reflection on the contemporary state of music creation and engagement. Through the lens of technological advancements, the project aims to capture the essence of music evolution in a digital age while contemplating its future trajectory.

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Exploring Music Evolution: Streaming Age Documentation

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  1. “Fish don't know water exists till beached “ (Marshall McLuhan)Documentation of music production, distribution and consumption in the age of streaming. IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  2. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • The Future (Till 2013: ” Popular Music as Prophesy: Composing the Future”) • Nopossessions • Nocountries • No religion IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  3. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • The Future (Till 2013: ” Popular Music as Prophesy: Composing the Future”) • Nopossessions • Nocountries • No religion • All the peopleliving for today IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  4. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. All the peopleliving for today IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  5. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • All the peopleliving for today • No digital sources IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  6. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • All the peopleliving for today • No digital sources • Nopastorhistory (apart from what is online) IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  7. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • All the peopleliving for today • No digital sources • Nopastorhistory (apart from what is online) • And the lifecircle of online resources is very short IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  8. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  9. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • Fine descriptions and understandings of what has happened IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  10. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • Fine descriptions and understandings of what has happened • But oftenno chances of checkingifshe is right… IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  11. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • Fine descriptions and understandings of what has happened • But oftenno chances of checkingifshe is right… • Withoutgoodarchivingwewillonly have contemporaryunderstandings of what is happening/has happened. IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

  12. The project Has the digital music revolution beensaved?

  13. The project Has the digital music revolution beensaved? My conclusion: NO!

  14. The project Has the digital music revolution beensaved?

  15. The digital music revolution

  16. the global music industry continues to contract while shifting to digital Trade value, $ billions -46% Source: IFPI

  17. the digital music experience has evolved to surpass analog DIGITAL ERA ANALOG ERA PHASE 3: Improving the analog experience PHASE 2: Replicating the analog experience Analog only PHASE 1: Fighting Digital

  18. music has shifted more rapidly than other media Proportion of Industries’ global revenues from Digital Sales (2011) * In 2012, digital sales are expected to constitute ~47% of global music industry revenues Source: SME; IFPI

  19. Social media and streaming:

  20. Social media and streaming: • New distribution forms

  21. Social media and streaming: • New distribution forms • New ways of communicating with the audience

  22. Social media and streaming: • New distribution forms • New ways of communicating with the audience • New ways of being a musician (or perhaps a return to old ways of being a musician after the “Recording Artist Era”)

  23. Social media and streaming: • New distribution forms • New ways of communicating with the audience • New ways of being a musician (or perhaps a return to old ways of being a musician after the “Recording Artist Era”) • Traditional gatekeepers (journalists, critics etc.) challenged

  24. Project Description Sys BjerreDanish singer. Debut in 2008 Netarchive.dk Danish web archive. Started in 2005 Our project Describe Sys Bjerre using only Netarchive.dk

  25. Joint venture between legal deposit libraries Limited access Nearly dark archive (15 ext. users/318 TB data) Our project is (almost) an external project

  26. Sys Bjerre Initial Success ”Do It Yourself”-image Use of Social Media Hate Web Pages The ”Malene”-case

  27. Relevant stuff online: • Articles and interviews • Videos (music, TV performances, interviews, live performances recorded by the audience) • Music streams (Spotify, Wimp etc., soundcloud, DR-dk/musik etc.) • Downloads (Itunes etc., illegal services – Torrentz.eu etc.) • Facebook • Myspace • Blogs • Fan groups • Hate groups • Cover versions (amateur covers, answer songs, parodies, attacks) • Music Charts

  28. Initial Success + Webcrawling ensures that popular pages are found and harvested ... - but former MySpace profiles are lost due to lack of search

  29. “Do It Yourself”-image + Newspapers webpages are extensively harvested ... - ... but navigation depends on the present Internet for discovery

  30. Use of Social Media + Harvested from outside Danish TLD - Gaps in comments ruins chronology

  31. Hate Web Pages + Harvested ? - Depend on online Facebookfor discovery

  32. Youtube + Harvested -But no musicOnly first screen comments(of 3783)

  33. Fragmentation

  34. A lot of text – but no music

  35. Streaming

  36. Missing Parts

  37. Navigating the archive

  38. How has the project affected Netarchive.dk’s activities? • The Royal Library apply for a research project addressing how to find web pages outside .dk to be archived in the Danish Netarchive • The Royal Library has added curator staff with technical skills to enable a more experimental approach in the harvesting process • Still strong focus on adding free text search as an important service to Netarchive.dk • The broad harvesting team have more focus on archiving, QA and accessing issues related to social media web pages • Tools for bulk harvesting of Youtube-videos developed • A general change in approach towards allowing alternative harvesting methods

  39. The problem

  40. The problem Archive of ContemporaryMusic, New York

  41. The problem Archive of ContemporaryMusic, New Yorkonlyphysical…

  42. The problem Legal Deposits

  43. The conclusion?

  44. The conclusion? Weare in deeptrouble

  45. The conclusion? Weare in deeptrouble But we have saved more than most

  46. The conclusion? Weare in deeptrouble But we have saved more than most So we all are in deeptrouble

  47. The conclusion? Weare in deeptrouble But we have saved more than most So we all are in deeptrouble So please support (and challenge) yourlibrarians

  48. The future?

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