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Nowadays, consumers have option to choose from a large number of web stores. The online retailers must make their web stores stand out in the crowd and deliver optimal customer experience to increase conversion rate. At the same time, they must explore ways to boost sales by resolving a crucial problem – shopping cart abandonment. A number of studies suggest that over 80% of shoppers abandon shopping carts and leave the ecommerce websites before completing the purchase.
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Nowadays, consumers have option to choose from a large number of web stores. The online retailers must make their web stores stand out in the crowd and deliver optimal customer experience to increase conversion rate. At the same time, they must explore ways to boost sales by resolving a crucial problem – shopping cart abandonment. A number of studies suggest that over 80% of shoppers abandon shopping carts and leave the ecommerce websites before completing the purchase.
The shopping cart abandonment rate still varies from one sector to another. Also, each consumer has his own reason for abandoning shopping carts after adding items. An online retailer must identify the reasons why consumers abandon shopping cart and reduce the shopping cart abandonment rate to boost online sales. At the same time, The merchants must focus on a number of shopping cart abandonment solutions during the eCommerce website development phase itself to improve website conversion rates and get better revenues.
Shopping Cart Abandonment Solutions: 8 Simple Solutions to Reduce Shopping Cart Abandonment Rate Make the Checkout Page Load Faster The loading speed of web pages nowadays directly impacts the website’s user experience and search engine visibility. Likewise, the loading speed of the checkout page also impact eCommerce shopping cart conversion rate directly. A large percentage of shoppers abandon shopping carts if the checkout page do not loan in three seconds. It is always important for merchants to measure loading speed of the checkout pages under varied user conditions. Also, they must optimize the checkout pages’ loading speed to prevent shopping cart abandonment.
Keep the Checkout Process Simple and Fast In addition to making the checkout page load faster, it is also important for the online retailers to keep the checkout process both simple and fast. They must assess the checkout process and eliminate the steps that make the process complex. Often shoppers abandon shopping carts if the checkout process requires them to pass through additional pages. The online merchants can even speed up the checkout process by requesting shoppers to store their credit/debit card information for future use. The eCommerce platforms even allow online merchants to design simple checkout pages.
Keep the Shopping Cart Visible A substantial percentage of shoppers abandoning shopping carts want to save the items added to the cart for future consideration. When the shoppers do not see the shopping cart consistently, they forget about the items added to the cart. On the other hand, they come back to the items when the shopping cart remains visible. Many large online retailers display the shopping cart icon at the top corner of the screen to remind shoppers about the items picked by them. The shoppers can further check the items added to the shopping cart simply by clicking on the item.
Allow Shoppers to Checkout as Guests There are many first-time buyers who do not like to open accounts to purchase items. They even explore ways to checkout directly without going through the registration and verification process. These shoppers even abandon shopping carts if the web store requires them to create an account. The online merchant can easily prevent such customers from abandoning shopping carts by allowing them to check out as guests. Most eCommerce platforms nowadays support guest checkout facility.
