Business Management of Telecommunications

1. Business Management of Telecommunications Chapter 4: Criteria For Managerial Success Chapter Outline

2. Chapter Topics • How Is Success Measured? • Upper Management Views of Telecommunications • Upper Management Scorekeeping • Managerial Communications • Adapting To Change • Develop Personal Tools

3. Learning Objectives • Understand • Definition of Upper Management • 3 Upper Management Viewpoints of Telecommunications • Upper Management Performance Measurement Criteria • Ways To Support Upper Management • Business Communications Format • “Mom-and-Pop” Operating Philosophy • Personal Skill Requirements

4. How Is Success Measured? • Personal Viewpoints • Money, Status, Position, etc. • Need An Measurable Scoring System To Measure Managerial Success • Business Accounting – The Organization Scoring System • Profit = Revenues – Expenses • Organization Is Successful If Profits Are Good

5. How Is Success Measured? • Upper Corporate Management: The Scorekeepers • Directly Accountable To Stockholders & Board of Directors • Determine Policies, Budgets, Raises, etc. • Internal Managers Must Support Upper Management Objectives to Achieve Managerial Success

6. Upper Management Views of Telecommunications • A Cost To Be Minimized • A Tool For Improving Internal Productivity • A Strategic Asset For Increasing Revenues

7. Upper Management Scorekeeping • Upper Management Criteria For Measuring Managerial Performance • Supporting Profitability Objectives • Increase Revenues • Reduce Expenses • Achieving Customer Satisfaction • Internal Customers • External Customers • Planning Ahead • Achieve Business Objectives

8. Good Managerial Communications • Target Audience Is Upper Management • If Understood By Upper Management, Will Be Understood By Others • Communications Requirements • Appropriate Format • Appropriate Style • No Technical Jargon • Provides Accounting Information • Meaningful, Timely, Accurate Content

9. Adapt To Change • Change Is Inherent In A Business Environment • Attributes Enabling Adaptability • [Appropriate] Experience • Knowledge • “Mom-and-Pop” Operating Philosophy • Personal Accountability

10. Develop Personal Tools • Knowledge vs. Experience • Develop A Managerial Toolset • Details In Chapter 6 (Part 2)