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MEANING OF DIRECTING

MEANING OF DIRECTING. IT IS ONE OF THE FUNCTIONS OF MANAGEMENT IT IS A PROCESS OF GIVING INSTRUCTIONS IT IS A PROCESS OF GUIDING THE SUBORDINATES IT IS A PROCESS OF KEEPING AN EYE ON THE WORKING IT IS A PROCESS OF MOTIVATING THE PERSONNEL WORKING IN THE ORGANISATION

rhiannon-hensley
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MEANING OF DIRECTING

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  1. MEANING OF DIRECTING • IT IS ONE OF THE FUNCTIONS OF MANAGEMENT • IT IS A PROCESS OF GIVING INSTRUCTIONS • IT IS A PROCESS OF GUIDING THE SUBORDINATES • IT IS A PROCESS OF KEEPING AN EYE ON THE WORKING • IT IS A PROCESS OF MOTIVATING THE PERSONNEL WORKING IN THE ORGANISATION • IT IS A PROCESS OF LEADING THE SUBORDINATES

  2. IMPORTANCE OF DIRECTING • INITIATES ACTION • INTEGRATES EMPLOYEES EFFORTS • MEANS OF MOTIVATION • BRINGS BALANCE IN THE ORGANISATION • FACILIATATES CHANGE

  3. INTIATES ACTION THE MAIN AIM OF DIRECTING IS TO ACTIVATE EMPLOYEE TO WORK TOWARD THE ATTAINMENT (RELISATION) OF PREDETERMIND GOALS OF THE ORGANISATION. MANAGER STIMULATE ACTION BY ISSUING INSTRUCTIONS & SUPERVISING THE SUBORDINATES

  4. INTEGRATES EMPLOYEES EFFORTS DIRECTING, INTEGRATES THE ACTIVITIES OF SUBORDINATES, BY SUPERVISION, GUIDANCE AND COUNSELLING, BECAUSE THE PERFORMANCE OF EACH INDIVIDUAL AFFECTS THE PERFORMANCE OF OTHERS.

  5. MEANS OF MOTIVATION • ORGANISATIONAL OBJECTIVES CANNOT BE REALISED UNLESS PEOPLE ARE MOTIVATED TO WORK WILLINGLY AND PERFORM WELL TO THE BEST OF THEIR ABILITIES.

  6. BALANCE IN THE ORGANISATION DIRECTING HELPS TO REMOVE INDIVIDUAL AND ORGANISATIONAL CONFLICTS AND INTEGRATES INDIVIDUAL AND ORGANISATIONAL GOALS.

  7. FACILITATES CHANGE THROUGH COMMUNICATION AND LEADERSHIP DIRECTING HELPS THE ORGANISATION TO ADJUST IN A CHANGING CONDITION.

  8. ELEMENTS OF DIRECTION SUPERVISION(overseeing) MOTIVATION(stimulating) LEADERSHIP(influencing) COMMUNICATION(exchanging ideas)

  9. FUNCTIONS OF A SUPERVISIOR (importance of supervision) 1. SHEDULING:SUPERVISOR ENSURES PERFORMANCE OF WORK ACCORDING TO TARGET SET.

  10. 2. FRIEND,PHILOSOPHER ANDGUIDE : SUPERVISOR IS FRIENDLY WITH ALL THE WORKERS. 3. MAINTAINSGROUP UNITY : HE SORTSOUT INTERNAL DIFFERENCES AND MAINTAINS HORMONY AMONG WORKERS. 4. PROVIDES ON THE JOB TRAINING:HE PROVIDESAPPRENTICESHIP AND COACHING TO THE WORKERS WORKING UNDER HIM.

  11. 5. PROVIDES LEADERSHIP : HE PLAYS A KEY ROLE IN INFLUENCING THE WORKERS IN THE ORGANISATION. 6. GIVES FEEDBACK : A GOOD SUPERVISOR ANALYSES THE WORK PERFORMED AND SUGGESTS WAYS AND MEANS OF DEVELOPING SKILLS.

  12. 7. PROVIDES ON THE JOB TRAINING TO WORKERS. • 8. INFLUENCES THE WORKERS AND BUILDS UP MORALE AMONG WORKERS.

  13. 7. ACTS AS A LINK BETWEEN MANAGEMENT AND WORKERS MANAGEMENT CONVEYS MANAGEMENT IDEAS TO WORKERS CONVEYS WORKERS PROBLEMS TO MANAGEMENT SUPERVISORS WORKERS

  14. Features of motivation • An internal feeling Urge, drives, desires, aspirations, needs etc. which are internal influence human behaviour. Eg. Urge for possessing motor bike, for comfortable house, for reputation.

  15. 2. Produces goal directed behaviour. • Promotion may improve the performance. • If the employee is interested in promotion, it helps to produce a behaviour to improve the performance

  16. 3. Can be either positive or negative • Positive rewards like increase in pay, promotion and recognition. • Negative means like punishment, stopping increments, threatening.

  17. Features of motivation 4. Complex process as individuals are heterogeneous in their expectations, perceptions and reactions. • Any type of motivation may not have uniform effect on all members.

  18. Motivation Process

  19. ELEMENTS OF DIRECTINGMOTIVATION • MEANING: MOTIVATION MEANS INDUCEMENT TOACT. • IN BUSINESS: MOTIVATION MEANS THE PROCESS OFMAKING SUBORDINATES TO ACT IN A DESIRED MANNER TO ACHIEVE ORGANISATIONAL GOALS. • MOTIVATION MEANS A PROCESS OF STIMULATING PEOPLE TO ACTION TO ACCOMPLISH DESIRED GOALS.”

  20. IMPORTANCE OF MOTIVATION • PUTS HUMAN RESOURCES INTO ACTION • IMPROVES EFFICIENCY • CREATES SUPPORTIVE WORK ENVIRONMENT • REDUCTION IN RESISTANCE TO CHANGE • REDUCTION IN EMPLOYEES TURNOVER.

  21. PUTS HUMAN RESOURCES INTO ACTION • MOTIVATION BUILDS THE WILL TO WORK ALONG EMPLOYEES AND ENABLES THE MANAGEMENT TO SECURE THE BEST POSSIBLE UTILISATION OF ALL RESOURCES.

  22. IMPROVE EFFICIENCY • LEVEL OF PERFORMANCE DEPENDS NOT ONLY ON INDIVIDUAL ABILITIES BUT ALSO ON THEIR WILLINGNESS TO ACHIEVE A HIGHER LEVEL OF PERFORMANCE & MOTIVATION INFUSES WILLINGNESS TO WORK.

  23. CREATES SUPPORTIVE WORK ENVIRONMENT • MOTIVATION HELPS THE EMPLOYEES TO KEEP THEIR SATISFACTION LEVEL HIGH. A SATISFIED EMPLOYEE WILL CO-OPERAT E THE OTHER EMPLOYEES.

  24. REDUCTION IN RESISTANCE TO CHANGE MOTIVATED EMLOYEES KNOW THAT SUCH CHANGES WILL BRING IN ADDITIONAL REWARD FOR THEM TOO SO THEY BECOME READY TO ACCEPT THE CHANGES.

  25. REDUCTION IN EMPLOYEES TURNOVER. • GENERALLY IN AN ORGANISATION THE EMPLOYEES TURNOVER IS HIGH DUE TO BAD WORKING CONDITION, POOR RELATIONS WITH SUPERIOR, INADEQUATE REWARD OR REMUNERATION ETC. ALL THESE DEFICIENCIES ARE TAKEN CARE OF BY MOTIVATION.

  26. Why Motivation is so Important • helps to improve performance levels of employees as well as the organisation • helps to change negative or indifferent attitudes of employee to positive attitudes • helps to reduce employee turnover and thereby saves the cost of new recruitment and training. • helps to reduce absenteeism in the organisation • helps managers to introduce changes smoothly without much resistance from people.

  27. HOW TO MOTIVATE PEPOLE • Since motivation is highly complex, many researchers have studied about motivation from several dimensions and developed some theories. These theories help to develop understanding about motivation phenomenon. • Among these, Maslow’s Need Hierarchy Theory is considered fundamental to understanding of motivation. Let us examine it in detail.

  28. Maslow’s Need Hierarchy Theory of Motivation • His theory was based on human needs. He felt that within every human being, there exists a hierarchy of five needs. These are:

  29. Assumptions of Maslow’s theory

  30. Basic physiological needs • These needs are most basic in the hierarchy and corresponds to primary needs. Hunger ,thirst , shelter , sleep etc. are some examples of basic needs . shelter Food (hunger)

  31. Safety/Security needs:- These needs provide security and protection from physical and emotional harm .Job , security ,stability of income ,pension plans etc. are some examples of safety needs. Income

  32. Affiliation/belongingness needs:- • These needs refer to affection ,sense of belongingness , acceptance and friendship. Knowing the societies

  33. Esteem needs:- These include factors such as self-respect, autonomy status , recognition and attention.

  34. Self actualisation needs:- It is the highest level of need in the hierarchy. It refers to the drive to become what one is capable of becoming. These needs include growth, self-fulfillment and achievement of goals.

  35. ORGANISATIONAL EXAMPLE BASIC SALARY PENSION PLAN CORDIAL RELATIONS WITH COLLEAGUES JOB TITTLE ACHIEVEMENTOF GOALS

  36. Maslow’s Need Hierarchy

  37. LEADERSHIP • IT IS A PROCESS BY WHICH AN EXECUTIVE IMAGINATIVELY DIRECTS, GUIDES AND INFLUENCES THE WORK OF OTHERS IN ATTAINING SPECIFIED GOALS OF THE ORGANISATION.

  38. IMPORTANCE OF LEADERSHIP • HELPS IN GUIDING & INSPIRING EMPLOYEES. • SECURES COOPERATION. • CREATES CONFIDENCE. • IMPROVES PRODUCTIVITY. • IMPROVES JOB SATISFACTION.

  39. HELPS IN GUIDING AND INSPIRING EMPLOYEES A LEADER CREATES & URGE IN THE EMPLOYEE FOR HIGHER PERFORMANCE. A LEADER DIRECTS THE POTENTIAL ABILITIES OF EMPLOYEES TOWARDS THE ACCOMPLISHMENT OF GOALS.

  40. SECURES COOPERATION. • AS LEADERS, MANAGERS PERSUADE EMPLOYEES TO WORK ENTHUSIASTICALLY AND WITH CONFIDENCE. HE CONVINCES THE SUBORDINATES ABOUT THE SPECIFIED GOALS AND PERSUADES EMPLOYEES TO WORK DILIGENTLY AND ACHIEVE GOALS.

  41. CREATES CONFIDENCE. • SOMETIMES, INDIVIDUALS FAIL TO RECOGNISE THEIR QUALITIES & CAPABILITIES. THE LEADER CREATES CONFIDENCE AMONG THEM BECAUSE OF HIS INSIGHT, UNDERSTANDING AND ABILITY TO HANDLE SITUATION.

  42. IMPROVES PRODUCTIVITY. • EFFICIENCY OF PERFORMANCE DEPENDS ON MOTIVATION, CONFIDENCE AND COOPERATION OF EMPLOYEE. LEADERSHIP SECURES THESE ELEMENTS AT WORK PLACE.

  43. IMPROVES JOB SATISFACTION. • APART FROM THE PHYSICAL CONDITIONS AT WORK PLACE, JOB SATISFACTION OF EMPLOYEES DEPENDS ON THE BEHAVIOUR OF MANAGER TOWARDS SUBORDINATES. GUIDANCE AND SUPPORT BY LEADER IMPROVE JOB SATISFACTION

  44. LETS WATCH SOME GREAT LEADERS OF THE WORLD

  45. M. S. DHONI One of the most successful captains the Indian Cricket Team has ever seen.

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