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Heart of Devon Tourism Partnership

Heart of Devon Tourism Partnership. Marketing Activity 2014 - 15. The Heart of Devon Tourism Partnership is the Area Tourism Partnership for the areas of Exeter, East Devon, Mid Devon and parts of Teignbridge.

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Heart of Devon Tourism Partnership

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  1. Heart of Devon Tourism Partnership Marketing Activity 2014 - 15

  2. The Heart of Devon Tourism Partnership is the Area Tourism Partnership for the areas of Exeter, East Devon, Mid Devon and parts of Teignbridge. • Our aim is for the area to be recognised as one of the premier holiday destinations within the region, on a local, regional, national and international level, to increase year round visitor numbers and spend. • Income for 2014 – 2015:Exeter City Council £35,000Membership £20,000Partners £12,000Advertising £11,000Sponsorship £3,000TOTAL £81,000 • All income raised through membership and advertising is put back into marketing the area

  3. Recent marketing campaigns LV Cup Final, Sunday 16 March • ‘Rugby Weekender’ page created, promoting special offers over the LV Cup Final weekend, ideas on things to see and do www.heartofdevon.com/rugby • Photo shoot & press release

  4. BookEnglandcampaign • Lead by VisitEngland, supplementing their existing marketing activity promoting England • Highlighted product price points prior to the Easter 2014 holidays, to drive bookings • Experiences uploaded to www.visitengland.com, linking to www.visitdevon.co.uk and member websites for visitors to book Open for Business Conferences • VisitEngland provided funding to destinations to deliver a series of free workshops to businesses affected by the extreme weather

  5. Year of the Bike • Funded through the government’s Growing Tourism Locally campaign • Cycling breaks in England – launched Saturday 14 June • 96 page editorial supplement in the Guardian and online • Press release sent out locally Monday 16 June • Cycling routes, maps and information loaded onto www.heartofdevon.com, and www.visitengland.com • Cycling e-newsletter • Tour of Britain – Thursday 11 September

  6. Social MediaMarketing • FacebookLikes increased from approx. 600 at the beginning of 2014 to over • 3,000 today • Twitter followers 7,700+

  7. Regular Marketing Activity • Monthly consumer e-newsletters • Competitions with member businesses, sharing opt-in data • PR around major events • Responding to media requests & hosting journalist visits

  8. The Sun, March 2014 Flybe Onboard Magazine, Jan/Feb 2014

  9. Devon Life Magazine, January 2014

  10. Visit Exeter Official City Guide 2014 • 140,000 copies printed & distributed • Key pick up points include TICs, servicestations, supermarkets, airports, visitor attractions, pubs, cafes, restaurants, bus and rail stations • Available to download from www.heartofdevon.com

  11. ResultsVisits to www.heartofdevon.com have increased by 95% in the past 12 months

  12. www.conferencedevon.com, launched February 2014

  13. Get Involved As a member of the Heart of Devon Tourism Partnership, you can get involved with the work we do by: • Updating us with your new developments, openings, events • Letting us know if you are willing to host a journalist, or provide us with a competition prize • Interacting with us on Facebook & Twitter – let us know if you want us to share/retweet particular social media posts • Checking your website entry is up to date • Sending us any new, high quality images for use on the website & social media • You can have access to our images for use on your own website & marketing material • Linking to www.heartofdevon.com from your own website

  14. Future Plans • Tour of Britain – Thursday 11 September - website landing page- downloadable routes for visitors to cycle- where to watch the race - restaurant offers - press release - competition • Photo competition - favourite Heart of Devon event - uploaded to Pinterest - judged by local professional photographer - prize of vouchers and one-to-one photography workshop in Devon • Rugby World Cup, 2015

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